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How SuchScore keeps reviews honest — Pakistan's first independent consumer review platform. Live anti-fraud layers include: signed-in account required (no anonymous reviews), throwaway-email blocker, multi-layer bot defence (honeypot + time-to-submit + rate limits), AI moderation on every review, per-account rate limits, 24-hour hold on first reviews, community Report button, public owner replies and dispute. Coming next: WhatsApp/SMS phone verification, device-level fingerprinting, rating-pattern detection, public transparency dashboard. Page available in English and Urdu via the language toggle at the top.
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How we keep reviews honest.

ہم ریویوز کو سچا کیسے رکھتے ہیں

Plain-spoken, no overclaiming. Below: exactly what we do today, what we are building next, why we exist alongside Google reviews for Pakistan — and what we promise when we get it wrong.

Live in production

What we do today

What we actually do on every review and every account, today. Every item below is running in production right now.

Real, verified account required

Every review on SuchScore has a signed-in account behind it. Every account is created by entering a 6-digit code sent to the email — no code, no account, no review. We never accept anonymous reviews, never allow guest submissions, and we block sign-ups from known throwaway email services like Mailinator, TempMail and ~5,400 others.

Your name stays on every review — forever

Some platforms anonymise reviews to "Deleted user" when an account goes away. We don't. On SuchScore your real name stays attached to every review you wrote, even if you later delete your account. This removes the throwaway-account attack — the one where someone creates many accounts, writes fake reviews, then deletes to hide. Honest reviewers benefit; abusers lose their anonymity cover.

One review per business per email — for life

Once an email submits a review for a business, it can never submit another one for that same business — even if the user deletes their account and signs up fresh with the same email later. Stops the delete-and-rejoin loop that attackers use to flood a single business with fake reviews from the same address.

Multi-layer bot defence

Honeypot fields humans never see, time-to-submit checks, and per-network rate limits stop scripted attacks before they ever reach the review queue. Each layer catches what the others miss.

AI moderation on every review

Each submitted review runs through an automated check before it goes live. We screen for profanity, slurs, named personal attacks on staff, off-topic content, gibberish, paid-review patterns, and one-line reviews with no substance.

Per-account rate limits

One account can write at most 10 reviews per day, file at most 5 business claims per day, and send at most 5 email-verification requests per day. A bot tries to dump 1,000 reviews — it hits the wall at 10.

Held reviews go to a human queue

If the AI flags a review as suspicious, it does not get published. It goes to an admin moderation queue. The reviewer gets an email saying their review is under review. When the admin decides, the reviewer gets a second email with the outcome — approved and live, or rejected with a reason.

First reviews held for 24 hours

A brand-new account's very first review goes into a 24-hour holding window before it appears publicly. Real users see it the next day; paid fake-review services need instant publish to deliver value to their client — so the economic model breaks and they move on.

Community Report button on every review

Any visitor — signed in or not — can flag a review they think is fake, harassing, off-topic or spam. Reports go straight into an admin queue with reason, detail and reporter info. You hear back by email when a decision is made.

Email notifications on every outcome

You hear from us when your review goes live, when it is held for human review, when it is approved after review, and when a business replies to you. No silent dropping, no shadow-banning.

Businesses can publicly reply and dispute

A claimed business can reply publicly to any review on its listing, and can dispute a review it believes is fake — with evidence. Disputes go to the same admin queue. Only an admin can remove a review, and only with a reason on the record.

In the pipeline

What is coming next

Features we are building or actively planning. As each ships, it moves up into "What we do today" and we delete it from this list.

Coming soon

WhatsApp + SMS phone verification

One person can have 20 email addresses; they cannot have 20 phone numbers. Once our WhatsApp Business and PTA sender-ID approvals come through, every account will verify via a phone code before posting reviews — a final layer on top of the five live anti-fraud defences above.

Coming soon

Device-level fingerprinting

Catches the case where one person creates many accounts on one device to write fake reviews. Today our rate limits and behavioural signals stop most volume; fingerprinting will close the last loophole.

Coming soon

Rating-pattern detection

Automated analysis of suspicious patterns — like a sudden burst of 1-star reviews right before a competitor launches, or one account rating the same business repeatedly. Today these would only be caught if a human spotted them. Soon, we will flag them automatically.

Coming soon

Public transparency dashboard

Reviews removed. Businesses warned. Appeals processed. Today we have placeholder counters; once the platform has enough activity for the numbers to be meaningful, we will publish them — updated weekly.

Why SuchScore exists alongside Google

You can already leave reviews on Google Maps. So why come here? Five concrete differences below.

Built for Pakistan, not retro-fitted

Google reviews are global; SuchScore is built around how Pakistanis actually shop and complain. Local categories like BBQ & Karahi, Mithai, vocational coaching, eye-care clinics — not the same generic taxonomy as a US suburb.

Urdu as a first-class citizen

Bilingual headlines on every page. Urdu reviews render in Nastaliq, not Naskh. Categories, navigation, and our "How It Works" guide all run in Urdu. Google supports Urdu input, but it doesn't speak the language; we do.

Owner tools Pakistani businesses can actually use

Multi-branch claims, parent-and-branches inheritance, team roles (Owner, Manager, Viewer), verification by utility bill or registration number — not just an English domain email. Built around how SMEs in Pakistan actually operate.

Independent SuchScore rating after 50 reviews

Below 50 reviews, we show the Google rating because it is the most data available. After 50, we compute our own independent rating — collected directly on our platform, not mixed with Google's algorithm. Businesses cannot game us by gaming Google.

Built to be a consumer-rights tool, not a directory

Google reviews are a side feature of Maps. SuchScore exists for one reason: to give Pakistani consumers somewhere to be heard when a business doesn't deliver. We explain consumer rights in plain language; Google asks for a star rating.

An honest disclaimer

We take every reasonable measure to keep fake reviews off SuchScore. No platform in the world catches 100% of fakes — we do not pretend to either. We do our best, we get better over time, and we move features from Coming Next into What We Do Today as fast as we honestly can.

What we are really trying to do here: Pakistan has 250 million people but very few places that hold businesses accountable for how they treat customers. Our courts are busy. Our regulators are stretched. Most consumers do not even know they have rights. When a brand sells you a faulty product, or a service charges you for work it did not do, the polite tradition is to walk back into the shop, ask politely — and walk away when nothing happens.

We think there is a better way. If enough customers leave honest reviews, businesses will have only one real choice: provide better customer service. The ones that do will win customers from the ones that don't. Over time, customer service will stop being an afterthought in Pakistan and become a real differentiator — the way it is in countries that already have strong review cultures.

We are not going to solve this alone. But we will do our part, and you can do yours by leaving an honest review every time you have an experience worth sharing — good or bad. Such mein.